notes —
What I keep hearing on calls.
Follow-up, the tools a business already uses, and where applied AI actually fits. Recruiting and coaching programs come up often. Written from real conversations, with the client details taken out.
- AIOctober 23, 2026 · 5 min read
Only one section of the document actually needed AI
We were about to have AI write a fifteen-page document for every case. Then the records turned out 90% identical, and the AI job shrank to one section.
- Buy vs buildSeptember 10, 2026 · 5 min read
The subscription was cheaper and they built anyway
A construction firm priced Clockify against a $5K custom build. The subscription won on month one. Here's the arithmetic that changed their mind.
- AISeptember 10, 2026 · 8 min read
What I've found AI is actually good for in a service business
Most people who ask me about AI have been told it'll save them time, but nobody has said which part of their week. Here's what I've seen work and what I haven't.
- DecisionsSeptember 10, 2026 · 7 min read
When I tell people to go buy a tool instead of hiring me
I build custom software for a living, but I still tell a good number of callers to go buy a $200/month subscription. Here's how I decide which one you are.
- OperationsSeptember 10, 2026 · 6 min read
Five things I look for when somebody says they've outgrown their spreadsheet
I ask every founder the same question on a first call, and the answer tells me most of what I need to know. Here's what I've learned to listen for.
let's talk —
Recognize your own business in any of these?
Fifteen minutes. You tell me what the process is and what you've already tried, and I'll tell you straight what should happen next.