about —
I build the thing you've been meaning to buy.
Custom internal software for founder-led service businesses that have outgrown the spreadsheet — built around how you already work, in about three weeks.
I spent years building software inside other people's companies, including a startup I helped start. What I kept seeing from the inside is that the internal tools everybody depends on are always the last thing anyone gets around to fixing.
Almost every business I've talked to since going out on my own has the same item sitting on their list. Sort out the spreadsheet. It's been there for months. They care about it, but fixing it properly means researching tools, working out whether one actually covers the process, configuring it, and retraining a team, all while still running the business. So it waits. And the longer it waits, the more it costs.
I built Skaiward to take that decision off your desk.
the problem —
Your process runs on someone remembering.
Check-ins, follow-ups, upsells, renewals, removals. They happen because a person recalls they're due. There's no system of record. Either a spreadsheet is the source of truth, or it's spread across four tools and nothing centralizes it.
A missed follow-up is a missed renewal. That comes out of renewal.
It works until it doesn't. Somewhere around thirty or forty active clients, the number of things that have to be remembered exceeds what a person can hold — and the business starts leaking in ways nobody can point to.
how I work —
Three calls, one business week.
Fifteen minutes to find out whether this is worth doing. An hour to map your process end to end. Thirty minutes to look at a working prototype and decide.
That's under two hours of your attention, instead of a three-month tool evaluation you never get around to finishing.
A prototype before you pay
By the third call there's a working version of your process on screen, using your stages, your terminology, and your exceptions. It's a real thing running.
Fixed scope, fixed price
We've both seen what it is before the build starts. 50% up front, 50% on deployment, and integrations named as separate line items.
You own all of it
Code and infrastructure in your accounts, with your team's access. Another developer can pick it up. Nothing stops working if we stop working together.
what I won't do —
Sell you a build you don't need.
If a cheap off-the-shelf tool would genuinely cover your problem, I'll say so on the first call. Sometimes the honest answer is a $40/month subscription and an afternoon of setup.
And if you know something needs to change but can't yet say what, that's a different conversation. There's a $999 audit for exactly that: several processes examined, your current stack mapped, and the highest-priority gaps ranked before anyone builds anything.
What I care about is whether the thing gets used six months later.
let's talk —
Still running it on a spreadsheet?
Fifteen minutes. You tell me what the process is and what you've already tried, and I'll tell you straight whether this is worth building.
Book an intro call